OTT & Connected TV Advertising Services | Stream into Millions of Homes
Cord-cutting has reached a tipping point—over 80% of US households now stream video content. Connected TV (CTV) advertising delivers the impact of television with the precision of digital: household-level targeting, real-time optimization, and cross-device attribution. CTV ad spend exceeds $30 billion and is growing 20%+ annually.
Our OTT/CTV advertising services help brands reach cord-cutters and streaming audiences across Hulu, Roku, Disney+, Peacock, YouTube TV, Samsung, and programmatic CTV exchanges—with TV-quality creative and digital-grade measurement.
📋 OTT/CTV Advertising — Quick Summary
At a glance: everything we deliver through our connected TV advertising services.
| Service | What We Do |
|---|---|
| CTV Campaign Strategy | Platform selection, audience strategy, creative planning, and budget allocation |
| Platform Management | Hulu, Roku, Disney+, Peacock, YouTube TV, Samsung, and programmatic CTV |
| Audience Targeting | Household-level targeting, behavioral data, first-party audiences, and retargeting |
| Creative Production | TV-quality video ads optimized for streaming with interactive end cards |
| Measurement | Cross-device attribution, foot traffic, brand lift, and incremental reach reporting |
| Key Results | 97% completion rate, 2-4x brand lift, 50% lower CPM than linear TV |
| Investment | $5,000-$15,000/month management + media spend |
CTV/OTT Market Statistics
| Metric | Data | Opportunity |
|---|---|---|
| CTV ad spend | $30B+ (2025) | Fastest-growing ad channel |
| Streaming households | 80%+ of US homes | Massive addressable audience |
| Video completion rate | 97% | Nearly all ads watched to completion |
| CPM vs. linear TV | 50% lower | More efficient TV-quality reach |
| Brand awareness lift | 2-4x higher than display | Premium brand impact |
| Cord-cutters (US) | 82 million households | Audiences unreachable by linear TV |
Our CTV/OTT Advertising Services
1. CTV Campaign Strategy
- Platform Selection: Strategic mix of direct publisher deals (Hulu, Disney+) and programmatic CTV for maximum reach and efficiency
- Audience Strategy: Household-level targeting using first-party data, behavioral segments, and contextual targeting
- Creative Strategy: TV-quality video production optimized for streaming environments with interactive elements
- Budget Planning: Allocation across platforms, dayparts, and audience segments with performance-based scaling
- Measurement Framework: Attribution model, KPI definition, and brand lift study planning
2. CTV Platform Management
| Platform | Audience | Strengths | Min. Spend |
|---|---|---|---|
| Hulu | 18-49, premium content | Targeting, binge ads, interactive | $5,000+ |
| Roku | 55M+ households | Largest CTV platform, ACR data | $5,000+ |
| Disney+ | Families, premium | Brand-safe, Disney audience | $10,000+ |
| Peacock | Broad demographics | NBC content, live sports | $5,000+ |
| YouTube TV | 18-49, cord-cutters | Google data, cross-device | No minimum |
| Programmatic CTV | All audiences | Flexibility, targeting, scale | $3,000+ |
3. CTV Audience Targeting
- Household Targeting: Reach specific households based on demographics, income, and lifestyle
- First-Party Data: Activate your customer lists for targeting and suppression
- Behavioral Segments: Target based on streaming behavior, purchase intent, and life events
- Contextual Targeting: Place ads within relevant content genres (sports, news, entertainment)
- Geo-Targeting: DMA, zip code, and neighborhood-level targeting for local businesses
- Retargeting: Re-engage website visitors and past customers on their TV screens
- Lookalike Audiences: Find new households similar to your best customers
4. CTV Creative Production
- Video Production: TV-quality 15-second and 30-second video ads with professional production
- Interactive End Cards: QR codes, click-through URLs, and companion display ads
- Dynamic Creative: Personalized ad variations based on audience data and context
- Platform Optimization: Creative adapted for each platform’s specs and viewer behavior
- A/B Testing: Test creative variations to optimize completion rates and conversions
5. CTV Measurement & Attribution
- Cross-Device Attribution: Track users from CTV ad exposure to website visit, app download, or purchase
- Foot Traffic Attribution: Measure in-store visits driven by CTV ad exposure
- Brand Lift Studies: Measure awareness, consideration, and purchase intent changes
- Incremental Reach: Quantify unique audience reached beyond linear TV campaigns
- Frequency Management: Optimal frequency capping to maximize impact without ad fatigue
- Viewability & Completion: 97%+ completion rates with detailed viewing analytics
CTV vs. Linear TV Comparison
| Factor | Connected TV | Linear TV |
|---|---|---|
| Targeting | Household-level precision | Broad demographics only |
| Minimum Budget | $5,000-$10,000/month | $100,000+ |
| Measurement | Real-time digital attribution | Nielsen estimates (delayed) |
| Completion Rate | 97% | ~70% (with channel surfing) |
| Flexibility | Change anytime, pause/resume | Locked in advance |
| Waste | Minimal (targeted) | High (broad delivery) |
CTV Advertising Results
- 97% video completion rate—nearly all ads watched to completion
- 2-4x brand awareness lift measured through brand lift studies
- 50% lower CPM compared to linear TV for equivalent quality reach
- 25-40% incremental reach beyond linear TV campaigns
- 3-5x ROAS for direct response CTV campaigns with attribution
- 15-30% increase in website traffic from CTV-exposed households
Frequently Asked Questions
What’s the difference between OTT and CTV?
OTT (Over-The-Top) refers to streaming content delivery. CTV (Connected TV) refers to the device (smart TV, Roku, Fire Stick). OTT ads run on CTV devices. We manage both interchangeably.
How much does CTV advertising cost?
Minimum budgets start at $5,000-$10,000/month for programmatic CTV. Direct publisher deals (Hulu, Disney+) typically require $10,000-$25,000+ monthly commitments. Management fees are additional.
Can small businesses use CTV?
Yes. Programmatic CTV makes TV advertising accessible to businesses of all sizes with geo-targeting down to the zip code level and budgets starting at $5,000/month.
How do you measure CTV advertising results?
Through cross-device attribution (tracking users from TV to website/app), foot traffic measurement, brand lift studies, and incremental reach analysis. CTV is the most measurable form of TV advertising.
Do you produce CTV video ads?
Yes. We offer full video production for CTV including scripting, filming, editing, and platform-specific optimization. We also work with existing TV spots adapted for streaming.