YouTube for Business

As a small business, you always need to think of ways to reach as many people as possible without breaking your bank. Using YouTube for your business is a cheap way to grow. YouTube if it is used regularly as part of your marketing strategy. Not sure if YouTube can help your business to grow? Here are seven benefits YouTube can offer to your business

  1.Tap the horde of YouTube traffic

Online video is growing exponentially, with over 4 billion videos being watched daily. If you’re using YouTube for your business, you can easily reach your audience by creating videos or promoting them with other people’s videos. YouTube is the second-largest search engine in the world and the third most visited website, second only to Google and Facebook, respectively. 1 billion people worldwide access YouTube every month 100 hours of video will be uploaded to YouTube every 60 seconds. According to Nielsen, YouTube reaches the 18 to 34 year-old US adults more than any cable network. Video streaming platforms like YouTube are so big that they are guaranteed to find a group of enthusiastic fans and customers as long as they provide education, entertainment and solutions to their problems.

2.Marketing on YouTube helps you search on Google

YouTube helps you find on Google. Thanks to Google’s Universal Search, videos, photos, news, books, and local search are combined into Google search results to provide the most useful information to your audience. You may have noticed that videos frequently appear in Google search results. This shows that Google considers video as important as a text-only page. To take advantage of this, write high-quality articles on your website and create supplemental videos on YouTube. Doing this will build backlinks to your site. It means that you get found on Google more often by people searching about your website.  You increase the reach of your website by utilizing YouTube as part of your marketing strategy for your business. The more authoritative your website is in Google`s eyes, the higher all your pages will rank in the search results.

3.Link your domain name to your YouTube channel

When you link your website to a channel, YouTube will be notified that you are the official representative of the YouTube brand. This translates into more relevant video results that point out your business when someone searches for terms related to your brand or the services you offer. Social media metrics are one factor that Google takes into account when ranking pages. If you can create high-quality videos that you want to share, you’re telling Google that you’re creating content that’s valuable to your target audience.

4.Increase viewers’ opportunity to consume

Providing viewers with different ways to consume information, such as text, video illustrations, and audio cues, enhances the overall interaction of the video when adapting to different learning styles. Reusing content that has already been created is an effective form of content marketing because it can reach viewers who love that particular type of content.  For example, one blog post can be easily converted into many formats, including Podcast, Infographic, presentation and Video series. This approach allows you to create at least four pieces of content from a single idea, providing an enthusiastic viewer who can easily process the information you provide.

 

 

5. Expand your audience around the world

This is one of the biggest business benefits of using YouTube. Consistent creation of video content opens the door to new visitors who would otherwise never meet your company. You can reach viewers around the world through YouTube, even if you only speak one language. English-speaking people have the advantage of having difficulty entering the huge English-speaking market (30% of all YouTube views) if they can’t create or create great content. You can also add subtitles to your videos to help reach new audiences when serving people with different needs. It’s also important to include multiple calls to action in your video, with annotations pointing to the following links.

6.Create a YouTube mailing list

Another benefit of using YouTube for Business is the ability to create mailing lists while continuing to provide valuable and engaging content. Use software that allows you to embed the registration form directly into your YouTube video. You can pause the video temporarily, have the viewer enter their email address, add it to the list, and then continue. This approach makes it easier than ever to create a mailing list while delivering compelling video content that viewers will love.

7. Your audience will advertise and buy from your Viewers’ YouTube Marketing Strategy

Personal touch videos can help increase conversions. People buy from people they trust, and that trust is built by connecting with them at an emotional level. According to a survey, for professional services and general businesses, directing traffic to a landing page with a video of someone in the company talking about a product or service can dramatically increase the list of leads and sales. Reach your target audience with AdWords for Videos. The biggest advantage of AdWords for Video is that you only pay for active viewing.

The biggest benefit of AdWords for Video is that it has the potential to increase viewership through “views earned.” These views are free and can be earned if the person watching the video ad watches one or more videos on the YouTube channel within 7 days.  If someone is watching 24 videos on your YouTube channel, that person is likely to be subscribed to your YouTube channel.

 

Hence, these are several ways in which YouTube can be profitable for your business. It is especially cheap and advantageous to small businesses and new startups.