The business service for your paid advertising, including search engine marketing (SEM) and Google AdWords, greatly increase your site traffic and on-site conversions.
The SEM Service has been delivering best-in-class search, display, and video campaigns to our clients for over the years that has built our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. This ensures you see a return on your investment by bringing you the highest quality traffic to your site. The experts are with advanced training, experience, and certifications in Google/YouTube advertising and Facebook/Instagram advertising, tag management, etc., with many, paid advertising projects along with a wide range of tools and skills developed to a comprehensive strategy that meets your objectives.
The required digital acquisition strategies are as below:
1.Scope of Services
• Research: We will do research and let you know your top competitor spending on paid search ads, impressions, and clicks each month and accordingly develop a digital strategy!
My PPC/SEM/AdWords strategy outlines how we will reach your audience and roll out a campaign that delivers on your goals.
• Measurement and Key Performance Indicators: Whether your conversion is a purchase, a lead generation form, or engagements, I can track, report on, and optimize the campaign to deliver on those objectives.
2. Campaign Setup and Execution
Advertising Groups: Your campaign will be divided into advertising groups, allowing the best possible optimization between the different types of industries, product categories, or geographies targeted by the campaign.
Text Ad Development: I take those keywords and develop the most effective search ads possible. With our copywriting services, we will grab your customers’ attention, implement best practices and features, including site links, callouts, and more.
The service provides more than just a list of words!
This starts with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. We will use the most sophisticated tools available to determine what your customers are searching for and which specific keywords are best suited for your campaign.
Optimizing landing pages is a crucial part of a successful digital campaign that is often overlooked. I provide valuable feedback on your landing pages’ structure and content to make the best use out of every dollar I spend sending customers to them.
The bidding strategy we use aligns best with the campaign’s KPIs, whether these are Cost per Click (CPC),
or Cost per Acquisition (CPA), Cost per Thousand Impressions (CPM).
3. Display Ads and Remarketing
Contextual targeting – We show your ads when people consume content that is relevant to your product.
• Interest Categories – Display relevant messages to your target audience across the web.
• Remarketing – We bring your customers back! These customers expressed interest in your product, but they did not convert. This is a great way to re-engage users.
Videos (YouTube): Using YouTube’s TruView ad format, you only pay when someone watches your video for 30 seconds or until they finish watching it, whichever comes first.
5. Social media ad campaigns: We might consider a social media audit to assess your opportunities, targeting demographics, and which products to promote. Another crucial aspect of social ads is bidding. All we will take care of.
6.Reporting: We will let you know which ad groups, ads, and keywords are performing the best and what we are doing to deliver the most conversions.
We provide flexible, pay-as-you-go services, including proposal development, campaign management, ad copywriting, campaign audits, and several other activities.